St. John's Board of Trade
Shop Local Campaign
Newfoundlanders need to show more patronage towards local businesses versus shopping online to ensure that the businesses and local economy can emerge from the pandemic on a healthy footing.
Newfoundlanders are unable to travel and are itching to escape the monotony of their daily lives. This campaign is focused around making local shopping feel like a vacation for locals. Promote local businesses like tourist destinations to make them feel like they taking a trip/adventure.
A Newfound Land passport was created for locals to bring to each local business to collect a unique stamp.